Columbus-Based Wendy’s Investing in Dynamic Pricing

COLUMBUS, Ohio (News Talk 1480 WHBC) – Could be one day you’ll buy a Wendy’s hamburger, then go back five minutes later for another, and it’s a nickel less.

Dynamic Pricing could be coming to the Columbus-based fast food chain soon.

The digital menu boards can change prices during the day based on a supply situation, a demand surge and more.

It’s similar to what Uber already does.