Columbus-Based Wendy’s Investing in Dynamic Pricing
February 28, 2024 8:15AM EST
FILE – Shown is a Wendy’s restaurant in Brookhaven, Pa., Monday, May 10, 2021. (AP Photo/Matt Rourke, File)
COLUMBUS, Ohio (News Talk 1480 WHBC) – Could be one day you’ll buy a Wendy’s hamburger, then go back five minutes later for another, and it’s a nickel less.
Dynamic Pricing could be coming to the Columbus-based fast food chain soon.
The digital menu boards can change prices during the day based on a supply situation, a demand surge and more.
It’s similar to what Uber already does.